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Heart Age Could Help Revolutionise CVD Risk Management
Unilever and the World Heart Federation announce a joint initiative to promote awareness of Heart Age - a new, personally motivating way of expressing an individual"s risk of developing heart disease and stroke.
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PAREXEL Reaches Milestone In Management Of Oncology Trials Over Last Five Years Involving 175,000 Patients Worldwide
PAREXEL International Corporation (Nasdaq: PRXL), a leading global biopharmaceutical services provider, announced it has reached a milestone in managing oncology-based clinical trials over the last five years, which have involved over 175,000 patients in hundreds of programs across 80 countries. PAREXEL will be marking this milestone during the American Society of Clinical Oncology (ASCO) Annual Meeting, to be held May 29 - June 2, 2009 in Orlando, Florida. PAREXEL"s hematology and oncology experts will be available during the ASCO meeting at Booth #1980 to discuss their capabilities to support the successful development of novel cancer treatments.
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Advance Toward New Drugs That Turn Genes On And Off
Scientists in Michigan and California are reporting an advance toward development of a new generation of drugs that treat disease by orchestrating how genes in the body produce proteins involved in arthritis, cancer and a range of other disorders. Acting like an "on-off switch," the medications might ratchet up the production of proteins in genes working at abnormally low levels or shut off genes producing an abnormal protein linked to disease. Their report is in the current issue of ACS Chemical Biology, a monthly journal.
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Siemens Hearing Instruments Launches Education Initiative For Schools During Deaf Awareness Week

Siemens Hearing Instruments has kicked off its new education initiative during Deaf Awareness Week with a visit by its hearing ambassador Kellie Moody to a Birmingham based deaf school. The visit and the launch of an education focused website ties into this year"s Deaf Awareness theme of "look at me". Kellie, aged 25, has been deaf since birth, but has successfully followed her dream to become a model, winning a Miss Deaf UK title then appearing as a serious contender in BBC Three"s Britain"s Missing Top Model last year. She is now the face of Siemens Hearing Instruments and takes part in many initiatives to educate and inform audiences on overturning the stigma associated with hearing loss. Her recent visit to Braidwood School for the deaf in Birmingham was to talk to the children about how to achieve their aspirations despite having a disability. The new Siemens education initiative aims to open up dialogue on living with hearing loss and also raise awareness of the ear anatomy and importance of hearing protection in children who attend regular schools. With one in seven people in the UK affected by hearing loss, most children will know someone who has a hearing problem. Educating early can play an essential part in reduction the stigma around hearing health, plus raise awareness of the everyday situations that can impact on someone with hearing difficulties to form a more positive approach. "The new initiative provides a straightforward and succinct re for teachers to find out more about hearing health, which can then empower them to hold thought-provoking discussions with their pupils," comments Darren Ransley, Marketing Manager at Siemens Hearing Instruments. "Through having greater awareness of the situations that people with hearing difficulties face on a daily basis, we can enable better understanding and a more positive attitude towards social inclusion." The interactive website, http://www.siemens.co.uk/deafawarenessweek, has been designed to assist teachers in preparing lesson plans and assemblies around the topic of hearing health. It includes downloadable content relating to the topic of hearing loss, fun res to test hearing and diagrams to illustrate how the ear works. There is also video footage of Kellie discussing her story. The initiative has been pushed out nationwide. Siemens Hearing Instruments


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